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With advanced tracking and PPC reporting solutions, you can easily set KPIs and monitor your performance with a variety of metrics. You can even schedule reports to be delivered monthly, weekly, or daily, depending on your needs. Octoboard is one such option and starts at $64 per month for 20 clients, but you can get discounts if you pay annually. Octoboard also offers PPC tracking. Whether you’re looking for a simple tool to track your ads, or you want to create a report with detailed insights, Octoboard is the answer.
Metrics
One of the most useful PPC reporting metrics is ad click-through rate (CTR), which gives marketers context on how their campaigns are performing. High CTRs indicate that viewers are clicking on ads, while low rates are indicative of poor ad copy, segmentation, or strategy. General traffic metrics can also provide insight into paid performance. To choose the right PPC reporting metrics, you should first decide on what campaign goal your business is pursuing.
Metrics for PPC reporting should be tailored to your business objectives, not the goals of your client. While some PPC reporting metrics are useful, they can cause confusion when they are used in isolation. The best way to understand which metric you should focus on is to ask your client what his or her overall goals are. If both parties are on the same page, you can better tailor your reporting to meet these goals. And don’t forget to include an executive summary to provide context for the data.
KPIs
While you may be using a variety of metrics to measure your campaigns, ROI and ROAS are usually the most important. PPC metrics related to these goals should be part of your PPC reporting. These are the metrics most stakeholders want to see. Knowing how well you are doing can help you set budgets and prioritize ad campaigns. You should also include goals at the campaign and ad level in your PPC reporting.
While it is common to use a variety of metrics to evaluate the success of your PPC campaign, defining and using a set of key performance indicators (KPIs) is essential to maximize your ROI. While many metrics are self-explanatory, some are more important than others. It is important to track all of your metrics in order to gain a complete picture of how well your paid search advertising is performing.
Client portals
If you’re in the business of using PPC, you probably use a client portal. A client portal allows you to host data on your own domain, control what your clients can see, and add value over the competition. All top PPC agencies have a white label client portal, which they use to establish trust with their clients and differentiate themselves from competitors. White label portals are designed for agencies, and they typically feature multi-language interfaces.
A client portal allows you to share your reports with your clients in different formats. Depending on the type of client you’re working with, you can customize the reports and send them to your clients as PDF attachments. You can even set up custom access permissions for your clients to allow them to view certain parts of your reports, such as the CPC dashboard. These client portals allow you to customize the reports and let your clients see them, ensuring that they’re easy to understand and use.
Shape
The Shape of PPC reporting system provides insights into the current performance of PPC campaigns, including budget targets and historical spend. Rather than spending hours each month reviewing spreadsheets to track PPC performance, the system allows users to access on-demand reports to determine campaign performance. Clients can also access these reports without logging into the Shape platform. Its flexibility makes it a popular choice for agencies, which need to monitor PPC campaign performance without relying on manual spreadsheets.
When analyzing PPC reporting, make sure to consider the goals and objectives of your business. In addition to identifying the number and types of clicks, you should also analyze the overall market trends. The Shape of PPC reporting should highlight your business objectives and provide an Executive Summary to give context to the metrics. For example, a full-year PPC report can reveal subtle trends and cyclical activities among clients. A full-year report can also point to efficiency gains and gaps in client management.
When analyzing PPC reporting, make sure to consider the goals and objectives of your business. In addition to identifying the number and types of clicks, you should also analyze the overall market trends. The Shape of PPC reporting should highlight your business objectives and provide an Executive Summary to give context to the metrics. For example, a full-year PPC report can reveal subtle trends and cyclical activities among clients. A full-year report can also point to efficiency gains and gaps in client management. Stay tuned to booktruestorys.com for more updates.
