How does WhatsApp Business API boost engagement for Startups?

The usual idea of startups is small size business; however, startups may also be large scale business that has a large customer base along with an international base. A startup can grow in no time and thus, the best WhatsApp Business API solution can add more benefits to the startup and also make the journey smooth. WhatsApp Business API solution is tailored for large brands or businesses that demand seamless integration with other channels and data sets.  WhatsApp Business API solution allows the business to communicate with customers all over the world. It too allows designing a business profile but WhatsApp Business API service users can get a verified green tick to add brand quality and authentication.

With WhatsApp Business API, a business can create chatbots that enhance communication flow. With the integration of the WhatsApp Business API service, multiple customers can be entertained at the same time, from any part of the globe and at a given point in time as it can send bulk notifications. Instant order placement and payment confirmation, booking confirmation, and the status of the order are some of the important features offered by the WhatsApp Business API solutions. It can be integrated with other channels; it uses automation and multiple agents can access it.

WhatsApp Business API service can boost engagement for startups in the following way:

  1. 24×7 supports: WhatsApp Business API ensures 24×7 support for any customer service. Through the Chatbot, a business can be present around the close for their customers. It helps in identifying potential customers and also maintains seamless communication by sharing different information, and alerts to regular customers. The multilingual feature of the WhatsApp Business API helps businesses to reach any part of the globe without much afford. Also, both, multilingual and 24x 7 feature makes business accessible for service for any time zone. As a startup aims to reach more customers, being there around the clock attracts more customers and helps in instant service delivery.
  2. Multi-channel platform: It provides a single platform for all business communication channels. This gives an organized structure to any business. A startup with a multi-channel platform can draw more customers as each channel attracts different sets of customers. Multiple channels also ensure more publicity and social presence which assures the customers.
  3. Integrate CRM: It organizes and integrates CRMs that help in customer service delivery. One of the benefits of integrating CRM is that it allows businesses to share catalogs, images, locations, documents, and videos, audio with customers. It also helps businesses to share updates, tracking options, and payment status of the product and service with the customers. A startup can enrich customer satisfaction with this feature, as more satisfaction brings more customers, which adds to customer engagement.
  4. Save expenses and time: It reduces the connectivity cost of the customers. As WhatsApp is common and user-friendly, a customer can easily use it for any purpose. It also reduces wait time for the customers as messages are instantly responded to. It helps customers in easy engagement with the business.
  5. Let customers multitask: Customer satisfaction is one of the major aims of any business. WhatsApp Business API provides flexibility to customers to leave and re-enter the conversation, anytime or anywhere.
  6. Notifications: It helps a business to send notifications on WhatsApp to customers regarding the information on order updates, reminders, appointments, and many more. Automated notifications in bulks can help a business in reaching more customers with ease and also reduced the workload for the agents.
  7. IVR deflection: It helps in quick service thus enhancing customer satisfaction. It simply routes incoming calls to WhatsApp and optimizes call volumes and wait time. It boosts the first contact resolution rate and customer satisfaction.
  8. Offer rich experience to the customers: WhatsApp Business API provides an enjoyable customer experience through the rich social media presence and business representation. A business with WhatsApp API can add images, videos, audio messages, gifs, stickers, files, dynamics CTAs and many more. A business can share shares product pictures, demo videos, links, etc. to the customers to offer better engagement. A business can send them tailored communications to encourage cart abandoners to complete their purchase which helps to increase interaction, and augment the message with eye-catching product photos.

Best WhatsApp Business API solution offers all the above features in an economic package that startups can use easily. Knowlarity is one of the best WhatsApp Business API solution providers that small size businesses, especially startups prefer.

WhatsApp Business API service, multiple customers can be entertained at the same time, from any part of the globe and at a given point in time as it can send bulk notifications. Instant order placement and payment confirmation, booking confirmation, and the status of the order are some of the important features offered by the WhatsApp Business API solutions. It can be integrated with other channels; it uses automation and multiple agents can access it.