One of the key reasons for the enormous growth of hand-held devices, especially smartphones, is the availability of different mobile apps offering intelligent features and user-centric services. Mobile applications are more likely to invade each field of everyone’s life as well as business. 

The advancement of smart devices and mobile app development technologies has transformed the whole scenario of extending business upside down. As the world has become heavily app-dependent, organizations of all shapes and sizes need to assess genuinely how to leverage mobile apps for enhanced growth and increased customer reach. 

According to Statista, in 2018, mobile app revenues raised more than 365B U.S.dollars worldwide. In 2023, it is expected to create over 935B U.S. dollars through in-app purchases and paid downloads.  

The significance of mobile apps for businesses

In older days, mobile apps were common only for big brands. But today’s market scenarios have thoroughly destroyed this delusion. 

At present, even a startup knows the importance of mobile apps for their business and wants to customize them according to customers’ demands. 

There are various examples of startups that have gained huge reputations and become more competitive in the ever-changing market with the help of fully-featured mobile app development services. 

Today’s consumers expect all the details of products/services promptly at their fingertips. It shows how the buying nature and strategies of customers have changed thoroughly. 

A mobile app will play a significant role to modernize your entire business and offer multiple benefits such as,

• Boost your brand visibility 
• Improve customer loyalty
• Serve as a direct marketing channel 
• Increase leads and profits
• Enhanced customer service
• Improved business recognition  

A strong online presence is directly proportional to boost the opportunities of getting a high ROI.  

Here are some tips helping you to succeed through feature-rich mobile apps that address your customers’ changing needs.  

Tips for business success through a mobile app

#1. Create an intuitive UI

The first thing that any user will experience through your mobile app is user-friendliness. An intuitive UI enables users to effortlessly navigate into the app, explore all the categories in the app easily, and search anything with a few taps on the mobile screen. 

So when you design the UI, remember how users are using smartphones. You have to display everything within a tiny screen of the mobile. Each button, menu, and content need to adjust accordingly in a well-organized manner. 

Good UI and the design of an app appeals to more customers to explore the app that ultimately drives more purchases. So make the UI as perfect as it can be. 

#2. Compatible navigation with basic steps 

You will have enough space to accurately display a large menu and its sub-menu on the website, but what about apps? There are constraints for the screen size that make it impossible to showcase everything in a single drop-down menu appropriately in the app. You need to limit things without compromising the app’s effectiveness. 

You can streamline the product discovery by continuous menu sticking in the app. Also, ensure that the app menu includes only necessary categories and sections. Name each menu item with just a single word. 

You have to brainstorm to build a menu that is compacted, condensed, and yet user-friendly. 

#3. Add a progress bar

At some point, it could be necessary to get all the details from your customer before they make any payment for the purchased items.

If some of the processes are lengthy and you can not divide them into various short steps, you can provide a progress bar. Progress bars help users to identify how many steps they have completed and what is remaining. It aids users to keep going until the last step. 

A green progress bar provides needed patience to users that encourage them to complete the task, no matter how much lengthier the process would be.   

#4. Simple log/sign in and checkout

Lengthy log-in/sign-in forms and checkout forms irritate users. Moreover, the touch screen of smartphones distracts users from writing and entering too much detail in the form as there is no physical keyboard. 

So try to split out the log-in/sign-in and checkout processes into 2-3 short steps. You can also offer direct log-in/sign-in through social media accounts or Gmail accounts. Because each user who is using a smartphone already has Facebook and Gmail accounts log-in. So there is no need to enter too much information in the forms. 

#5. Increase loading speed 

Today’s consumer does not have the patience to wait for an image or video to load. Advanced mobility made computing quicker and consumers impatient. Loading circles that keep loading for more than 4-5 seconds irritates them. So you have to optimize your app’s loading speed as fast as it can be.

All the aspects of your app, whether product images, videos, various app pages, loading time, etc., need to load within 4-5 seconds. If you overlook app loading speed, there are high chances that consumers disregard your mobile app. 

#6. Place shopping cart at a visible position

When you have an eCommerce app, you need to focus on the placement of the shopping cart in the app. Because it is something customers use to purchase items from your mobile app. 

You have to enable your users to add items to the cart without diverting them to the cart page. So they can continue shopping without any interruption. 

It will also decrease the overall steps of the online shopping process and offer an increased shopping experience. 

#7. Provide high security 

As the number of mobile app users is increasing, the chances of targeting apps for attacks are also booming. Hackers and attackers have all the techniques to fetch the confidential and financial data of users. 

So it is always preferable to secure your app with high levels of security standards. Make all the app transactions encrypted so the malfunctions can not destroy the sensitive user data from your highly secured app. 

#8. Do not forget to offer a wish list/favorite

While browsing, a customer can discover more than one product that addresses their needs. They want to keep all those products in a wish list or favorite items to purchase in the future at their convenience. 

Offering a feature such as “Add to favorite” or “Add to wish-list” enables users to keep all their favorite items in one place. It also assists users to choose the best product among their own selected items. 

#9. Leverage smartphone abilities 

Today’s smartphones have multiple capabilities such as sensors, wireless connectivity, the ability to identify human gestures, and whatnot! A mobile app can leverage all the intelligence to deliver a smart feature that drives the user’s attention. 

You can also fuse advanced technology like AR and VR for the development of unique app features. 

#10. Automated recommendation 

When a user browses an app, all his activities generate data logs. Those data logs are utilized to acknowledge the user behavior. 

Mobile apps with analytics provide detail of user behavior to understand various aspects of users. So you can deliver better recommendations according to their interests. 

Summing Up

Entrepreneurs who want to be more competitive in the market must keep pace with advanced technology. 

If you want to enhance your brand awareness and make your product/services more accessible to your targeted audience, developing a mobile app is one of the wise decisions you made. 

Businesses globally are adopting the trend of developing mobile apps. You have to ensure that your business is not left in the lurch.